What exactly is “design and branding”? Design and branding are two completely different things that work hand-in-hand to create the foundation of your company. Design creates the visual representation of your brand, while branding itself is the emotional response to the way that brand looks, works, and acts. It is the public’s perception of your company as a whole, if you will. In terms of the services I provide, they include logo design, website design, package design, marketing materials, and helping to create the overall graphical presence of your company. My specialties are building brands from the ground up and revitalizing existing brands. I invest time in getting to know you and your company so that I can promote the right message and image necessary to establish you as one of the elite in your industry, which makes me a leader in full-service Orange County graphic design.
Working with T-R-L doesn’t involve suits and ties or working with a committee of people. I will work with you one-on-one through the entire journey of building your brand, from planning and project management to development and design.
With over 24 years of experience I am proficient in Adobe Photoshop, Illustrator and InDesign. My Services include; advertisement design, posters, brochures, newsletters, business cards, postcards, design art for social media and layout, concept and design for magazine publications.
Even after 24 years, my passion continues to grow as a graphic designer. Through the years I have become a highly trained designer and a collaborative and proactive partner, passionate and inventive about creating advertising strategies and campaigns. I thrive in deadline-driven environments, where I work fast and efficiently to fulfill requirements, meet deadlines and most importantly, keep within budget constraints. I hope to continue this amazing profession for as long as I can.
Common Questions Answered
What should you know about about my pricing (e.g., discounts, fees)?
I charge approx $25-$40 an hour, I also work on fixed-rate pricing for all design jobs. I understand clients have varying needs and therefore can work with a specific budget and create a bespoke, tailored design solution.
What is your typical process for working with a new customer?
The most important thing for me is getting to know the client; I need to make them feel comfortable about working with me and gaining their trust. I start with having a talk with them to get a feel for their history and background to acquire basic knowledge of who they are and what direction they would like to go with their design project. As soon as I understand the client and their needs, I start the creative design process and submit proofs to them through email. We then work together on what they like or don’t like, make the necessary changes until they are completely satisfied. Once complete, I prepare and send the files in whichever format the client requires.
What education and/or training do you have that relates to your work?
In the 24 years of my profession, I have had an abundance of commercial experience. I have worked alongside many amazing and highly skilled designers, sharing knowledge, learning, teaching, keeping up with the latest trends and creating the best designs and concepts possible in our field.
What types of customers have you worked with?
I have created designs for customers in a huge range of sectors, including and not limited to; law firms, real estate, chiropractors, restaurants, nightclubs, art galleries, various city-related projects, sport and fitness and magazine companies.
What advice would you give a customer looking to hire a provider in your area of work?
Be aware of low bidders, as most of the time these are the beginners. Do you want your job done right, or done cheaply? Experience and knowledge are what I would look for; how long have they been in the profession? Do they have good examples? Look for a designer who has done similar projects to yours, who has worked with clients like you and who knows what takes to be an accomplished designer and can show samples of work which showcases their credentials.
What questions should customers think through before talking to professionals about their project?
Do they have a basic vision for their project? Do they know how much copy/text they want? Do they know what photos/images they want to use? What colors do they want? Do they have any budget requirements?
Have something in mind you don’t see here? Contact me here and we can discuss your project.